• Kristin Jones
  • Kristin Jones, CEO Wallop! OnDemand

    Kristin Jones serves as Founder and CEO of Wallop! OnDemand, and she is known throughout the PR community for her dedication to improving PR measurement and analytics. She developed the Wallop! measurement, monitoring and analytics solutions to provide PR leaders with the tools they need to succeed in today's market. Kristin is also the owner and founder of Jones PR (www.jonespr.net), an agency best known for obtaining high-profile media coverage for its clients. Prior to founding Jones PR, Kristin spent several years working with two of the world's largest PR firms – Porter Novelli and Weber Shandwick – and has worked with a number of boutique PR agencies in Silicon Valley. Outside of work Kristin enjoys spending time outdoors with her family, reading, playing board games and exercising. She's a wine enthusiast, is fascinated by paleontology, and she loves a good crime-drama flick.
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Applying a 1950’s Ad Campaign to Today’s Media

Is there any benefit to comparing how ad campaigns were done in the past to how they are done now?  Does the past teach us?  I would have to say… yes!

History teaches everything including the future.

I was very intrigued recently by a blog that took the successful 1950’s Miss Clairol Color Bath campaign and re-imagined it to fit today’s media.  When you look at how a successful ad campaign was implemented then and how that same product would be implemented now, it really highlights the vast changes that have taken place.  Here are just a few differences that Shannon Johnson highlights in her blog “What Would a ‘Mad Men’ Era Ad Campaign Look Like Today?”


  • Media Choices Almost Limitless
  • Competition in Advertising is Ruthless
  • Ability to Target Customer is Best Yet
  • Goal is to Create Digital Experience
  • Focused on Being the Thing People Want to Consume


  • Media Choices Very Limited
  • Easier to Make a Big Impact with Ad $
  • Used One Size Fits All Approach
  • Focused on Interrupting What People Want to Consume

My favorite quote from the article is this:  “Marketing can no longer rely on advertising that interrupts what people want to consume; it has to be the very thing people want to consume.”

She goes on to give us specifics on how she would create a successful Clairol campaign with today’s technology using social media, interactive YouTube videos and specific calls to action.  I think this activity of taking old ad campaigns and re-imaging them for today’s media could be a very useful tool for us to get our juices flowing.  Let me know what you think.


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