• Kristin Jones
  • Kristin Jones, CEO Wallop! OnDemand

    Kristin Jones serves as Founder and CEO of Wallop! OnDemand, and she is known throughout the PR community for her dedication to improving PR measurement and analytics. She developed the Wallop! measurement, monitoring and analytics solutions to provide PR leaders with the tools they need to succeed in today's market. Kristin is also the owner and founder of Jones PR (www.jonespr.net), an agency best known for obtaining high-profile media coverage for its clients. Prior to founding Jones PR, Kristin spent several years working with two of the world's largest PR firms – Porter Novelli and Weber Shandwick – and has worked with a number of boutique PR agencies in Silicon Valley. Outside of work Kristin enjoys spending time outdoors with her family, reading, playing board games and exercising. She's a wine enthusiast, is fascinated by paleontology, and she loves a good crime-drama flick.
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4 Secrets to a Successful Digital PR Campaign

One of the best ways to learn new and creative ways to be successful in PR, is to take a look at what other organizations are doing that works.  I have a great example of a non-profit organization that took their small budget and created a fun campaign from something that could be considered somewhat boring- cancer research.  I think you will find this article by Talia Sinkinson very inspiring.

City of Hope (a research, treatment and education center) gives us a great example of how to turn research into sharable social media content.  City of Hope took a look at what was popular with their target audience (wm 25-45) on social media and found out that health and nutrition got a lot of attention.  They felt that this tied in beautifully with their “Super Foods” cancer research and therefore developed the “Super Foods for Super Heatlth:  Cooking Against Cancer” campaign.  Because City of Hope realized that sharing recipes is  much more interesting to their target audience than just sharing cancer research, their internet fan base grew four-fold!

Here is how Talia breaks down the “4 Secrets of Success” that City of Hope used in their campaign.

  1. Get Creative With Your Content
  2. Act Like a Selfless Friend
  3. Create Regular Content Flow
  4. Think Visually

Let me know if this inspires you or if you have any similar examples.


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