• Kristin Jones
  • Kristin Jones, CEO Wallop! OnDemand

    Kristin Jones serves as Founder and CEO of Wallop! OnDemand, and she is known throughout the PR community for her dedication to improving PR measurement and analytics. She developed the Wallop! measurement, monitoring and analytics solutions to provide PR leaders with the tools they need to succeed in today's market. Kristin is also the owner and founder of Jones PR (www.jonespr.net), an agency best known for obtaining high-profile media coverage for its clients. Prior to founding Jones PR, Kristin spent several years working with two of the world's largest PR firms – Porter Novelli and Weber Shandwick – and has worked with a number of boutique PR agencies in Silicon Valley. Outside of work Kristin enjoys spending time outdoors with her family, reading, playing board games and exercising. She's a wine enthusiast, is fascinated by paleontology, and she loves a good crime-drama flick.
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Is Combining PR Strategies the way to go?

I often hear PR pros debating the best way to effectively measure PR.  I recently found this article over on PRMoment looking at the tools that are available: http://bit.ly/XVzl4u.  It is an interesting conversation.  I think measurement progress is happening, as clients are demanding it to happen.  Data driven PR strategy should be the goal as we look to meet these needs, but is there a combination of factors we should consider when looking at this?


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