What Questions Should We be Asking for PR Measurement

I came across a blog post from Christopher Penn that talks about the fact that when it comes to PR measurement, we may be asking the wrong questions. Since there is no handbook that tells us what to do with the measurement data we collect, that should be our biggest focus, not debating whether PR measurement is important or not.  While I think the industry is making progress, we still need to see more PR teams applying measurement data to strategy in the future.  Check out Christopher’s thoughts here: http://bit.ly/ZnKUjF.


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