• Kristin Jones
  • Kristin Jones, CEO Wallop! OnDemand

    Kristin Jones serves as Founder and CEO of Wallop! OnDemand, and she is known throughout the PR community for her dedication to improving PR measurement and analytics. She developed the Wallop! measurement, monitoring and analytics solutions to provide PR leaders with the tools they need to succeed in today's market. Kristin is also the owner and founder of Jones PR (www.jonespr.net), an agency best known for obtaining high-profile media coverage for its clients. Prior to founding Jones PR, Kristin spent several years working with two of the world's largest PR firms – Porter Novelli and Weber Shandwick – and has worked with a number of boutique PR agencies in Silicon Valley. Outside of work Kristin enjoys spending time outdoors with her family, reading, playing board games and exercising. She's a wine enthusiast, is fascinated by paleontology, and she loves a good crime-drama flick.
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What Questions Should We be Asking for PR Measurement

I came across a blog post from Christopher Penn that talks about the fact that when it comes to PR measurement, we may be asking the wrong questions. Since there is no handbook that tells us what to do with the measurement data we collect, that should be our biggest focus, not debating whether PR measurement is important or not.  While I think the industry is making progress, we still need to see more PR teams applying measurement data to strategy in the future.  Check out Christopher’s thoughts here: http://bit.ly/ZnKUjF.


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