Set a Baseline to Know Where to Grow

In PR, setting a base line to grow from is important. Do this by looking back over your PR results and data in a specific time frame, a year or six month span. With a starting line to build from, you can then analyze data to understand who your message is reaching, where it is going and how you can adjust your plan for the future.  And remember to do this within the initial strategy you set out, consistently analyzing the results you really want to find.

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