• Kristin Jones
  • Kristin Jones, CEO Wallop! OnDemand

    Kristin Jones serves as Founder and CEO of Wallop! OnDemand, and she is known throughout the PR community for her dedication to improving PR measurement and analytics. She developed the Wallop! measurement, monitoring and analytics solutions to provide PR leaders with the tools they need to succeed in today's market. Kristin is also the owner and founder of Jones PR (www.jonespr.net), an agency best known for obtaining high-profile media coverage for its clients. Prior to founding Jones PR, Kristin spent several years working with two of the world's largest PR firms – Porter Novelli and Weber Shandwick – and has worked with a number of boutique PR agencies in Silicon Valley. Outside of work Kristin enjoys spending time outdoors with her family, reading, playing board games and exercising. She's a wine enthusiast, is fascinated by paleontology, and she loves a good crime-drama flick.
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Let’s Add In-Depth Numbers to AVE’s

Judging by some of the measurement pieces I’ve read lately, there is still a lot of focus on the AVE debate. I personally think it is time to move beyond the debate. Yes, most of us in PR know that AVE’s are just a prediction of how many people might see your message, and that they don’t allow you to truly evaluate PR’s impact. But, clients and execs still look for AVE data because it is something they understand, something familiar. So what is a PR pro to do? Why not give your clients the AVE info they want, but also provide more in-depth numbers and educate your clients on what they mean. In my experience, AVE’s lose their luster when presented side-by-side with more insightful metrics. So, let’s stop debating and start focusing our energy on educating clients about what data they should be interested in. I think taking this sort of action will produce the desired outcome (the end of AVE’s) most quickly.


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