Are Industry-Wide PR Standards the Only Solution?

Are setting industry-wide PR standards the only solution to moving PR measurement and analysis forward?  Sometimes I worry that with so much focus on measurement standards, tunnel vision will set in. Can we address industry standards and other measurement issues at the same time? And, can we also appreciate that some flexibility to customize certain areas of measurement is a good thing?

Check out Alex Singleton’s blog post “Measurement: the weapon that makes PR deliver better results”, It is a good read and a reminder that even without measurement standards (and even with other barriers to adoption) there isn’t an excuse for not measuring PR.


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