• Kristin Jones
  • Kristin Jones, CEO Wallop! OnDemand

    Kristin Jones serves as Founder and CEO of Wallop! OnDemand, and she is known throughout the PR community for her dedication to improving PR measurement and analytics. She developed the Wallop! measurement, monitoring and analytics solutions to provide PR leaders with the tools they need to succeed in today's market. Kristin is also the owner and founder of Jones PR (www.jonespr.net), an agency best known for obtaining high-profile media coverage for its clients. Prior to founding Jones PR, Kristin spent several years working with two of the world's largest PR firms – Porter Novelli and Weber Shandwick – and has worked with a number of boutique PR agencies in Silicon Valley. Outside of work Kristin enjoys spending time outdoors with her family, reading, playing board games and exercising. She's a wine enthusiast, is fascinated by paleontology, and she loves a good crime-drama flick.
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Are Industry-Wide PR Standards the Only Solution?

Are setting industry-wide PR standards the only solution to moving PR measurement and analysis forward?  Sometimes I worry that with so much focus on measurement standards, tunnel vision will set in. Can we address industry standards and other measurement issues at the same time? And, can we also appreciate that some flexibility to customize certain areas of measurement is a good thing?

Check out Alex Singleton’s blog post “Measurement: the weapon that makes PR deliver better results”, It is a good read and a reminder that even without measurement standards (and even with other barriers to adoption) there isn’t an excuse for not measuring PR.


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