Combine Tools to Measure Social Media

One of the growing challenges in PR measurement is determining the best practices to effectively measure social media.  At this point I don’t know that there is one single, fool-proof tool to use across the board to measure social media efforts. Instead I think that a combination of tools and tactics may be needed, depending on your focus and the information you want to capture. If you are curious about some of the newest tools available for measuring social media, Twitter, Pinterest, etc., check out this blog post by Ryan Zuk. It highlights some of the new and good options on the social media measurement front: http://bit.ly/VQ0ie3.

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