• Kristin Jones
  • Kristin Jones, CEO Wallop! OnDemand

    Kristin Jones serves as Founder and CEO of Wallop! OnDemand, and she is known throughout the PR community for her dedication to improving PR measurement and analytics. She developed the Wallop! measurement, monitoring and analytics solutions to provide PR leaders with the tools they need to succeed in today's market. Kristin is also the owner and founder of Jones PR (www.jonespr.net), an agency best known for obtaining high-profile media coverage for its clients. Prior to founding Jones PR, Kristin spent several years working with two of the world's largest PR firms – Porter Novelli and Weber Shandwick – and has worked with a number of boutique PR agencies in Silicon Valley. Outside of work Kristin enjoys spending time outdoors with her family, reading, playing board games and exercising. She's a wine enthusiast, is fascinated by paleontology, and she loves a good crime-drama flick.
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Combine Tools to Measure Social Media

One of the growing challenges in PR measurement is determining the best practices to effectively measure social media.  At this point I don’t know that there is one single, fool-proof tool to use across the board to measure social media efforts. Instead I think that a combination of tools and tactics may be needed, depending on your focus and the information you want to capture. If you are curious about some of the newest tools available for measuring social media, Twitter, Pinterest, etc., check out this blog post by Ryan Zuk. It highlights some of the new and good options on the social media measurement front: http://bit.ly/VQ0ie3.


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