• Kristin Jones
  • Kristin Jones, CEO Wallop! OnDemand

    Kristin Jones serves as Founder and CEO of Wallop! OnDemand, and she is known throughout the PR community for her dedication to improving PR measurement and analytics. She developed the Wallop! measurement, monitoring and analytics solutions to provide PR leaders with the tools they need to succeed in today's market. Kristin is also the owner and founder of Jones PR (www.jonespr.net), an agency best known for obtaining high-profile media coverage for its clients. Prior to founding Jones PR, Kristin spent several years working with two of the world's largest PR firms – Porter Novelli and Weber Shandwick – and has worked with a number of boutique PR agencies in Silicon Valley. Outside of work Kristin enjoys spending time outdoors with her family, reading, playing board games and exercising. She's a wine enthusiast, is fascinated by paleontology, and she loves a good crime-drama flick.
  • Blog Topics

  • Blog Archive

  • Enter your email address to subscribe to this blog and receive notifications of new posts by email.

    Join 232 other followers

  • Advertisements

PR Brings Value to Business Strategy

To continue our topic from Monday:  What grade would you give your PR staff in the area of providing business counsel? Does your PR team spend more time in meetings asking questions or presenting recommendations? Everyone benefits when PR actively participates in strategy and business decisions.  After all, if PR has insights and quality measurement data to work with, they have a wealth of information to bring to the table.  Here are a few tips to challenge you to broaden your organization’s perception of PR’s roles.

Take Your Seat

PR leaders, make your move to take your seat at the board room table.  Make it known that you want to be involved in strategy meetings, and then be dynamic in the boardroom and leverage measurement-driven insights to contribute to business strategy and decisions. Exhibit a strong leadership presence in the boardroom and you are guaranteed to earn greater recognition and reward for PR.

Be Prepared

Start by practicing solid PR measurement and analysis so you can be prepared with business insights supported by key metrics. Once you step into the boardroom, use those insights to create value by making data-driven recommendations, ask thought provoking questions and participate in business strategy discussions.  If you have done your homework in advance and can back up your ideas with solid research, then you will be respected as a beneficial participant.  This will also help the rest of the business divisions to see the power of PR.

Train Other PR Staffers

Teach PR staff to use a business approach when analyzing PR measurement.  Help them to correlate PR with increased revenue and meeting business goals.  If PR staffers have a business mindset from the beginning, then they won’t be afraid to contribute and engage in bringing valuable insights to the table.  Executives will soon see the relevance of PR, and appreciate having them involved in business strategy.

For a more in-depth article on this subject see my post entitled:  How to Prove PR’s Business Value in the Board Room in Bulldog Reporter’sDaily Dog.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: