Find a Baseline to Grow Measurement From

Happy Friday! Here’s a tip for all of you that are just getting started with a measurement program: Go back six months and collect the coverage from that time frame. This will give you a baseline to grow from.  Then once you begin to collect and measure new data, you will understand where you came from and whether you are making forward progress. Doing this takes time, but it is a great way to invest in successful measurement and get your efforts off to a good start.

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