• Kristin Jones
  • Kristin Jones, CEO Wallop! OnDemand

    Kristin Jones serves as Founder and CEO of Wallop! OnDemand, and she is known throughout the PR community for her dedication to improving PR measurement and analytics. She developed the Wallop! measurement, monitoring and analytics solutions to provide PR leaders with the tools they need to succeed in today's market. Kristin is also the owner and founder of Jones PR (www.jonespr.net), an agency best known for obtaining high-profile media coverage for its clients. Prior to founding Jones PR, Kristin spent several years working with two of the world's largest PR firms – Porter Novelli and Weber Shandwick – and has worked with a number of boutique PR agencies in Silicon Valley. Outside of work Kristin enjoys spending time outdoors with her family, reading, playing board games and exercising. She's a wine enthusiast, is fascinated by paleontology, and she loves a good crime-drama flick.
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Find a Baseline to Grow Measurement From

Happy Friday! Here’s a tip for all of you that are just getting started with a measurement program: Go back six months and collect the coverage from that time frame. This will give you a baseline to grow from.  Then once you begin to collect and measure new data, you will understand where you came from and whether you are making forward progress. Doing this takes time, but it is a great way to invest in successful measurement and get your efforts off to a good start.


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