• Kristin Jones
  • Kristin Jones, CEO Wallop! OnDemand

    Kristin Jones serves as Founder and CEO of Wallop! OnDemand, and she is known throughout the PR community for her dedication to improving PR measurement and analytics. She developed the Wallop! measurement, monitoring and analytics solutions to provide PR leaders with the tools they need to succeed in today's market. Kristin is also the owner and founder of Jones PR (www.jonespr.net), an agency best known for obtaining high-profile media coverage for its clients. Prior to founding Jones PR, Kristin spent several years working with two of the world's largest PR firms – Porter Novelli and Weber Shandwick – and has worked with a number of boutique PR agencies in Silicon Valley. Outside of work Kristin enjoys spending time outdoors with her family, reading, playing board games and exercising. She's a wine enthusiast, is fascinated by paleontology, and she loves a good crime-drama flick.
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PR Measurement and Social Media

Most PR professionals agree that measurement is a necessity.  We understand that using measurement, including analysis, can give a clear picture of where our PR efforts are going.  So why aren’t we more focused on getting it right when it comes to measurement? Are there too many barriers standing in the way?  Check out this article by Russell Working that highlights survey results surrounding social media measurement and offers some insight: http://bit.ly/14dUxYu.


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