PR Measurement and Social Media

Most PR professionals agree that measurement is a necessity.  We understand that using measurement, including analysis, can give a clear picture of where our PR efforts are going.  So why aren’t we more focused on getting it right when it comes to measurement? Are there too many barriers standing in the way?  Check out this article by Russell Working that highlights survey results surrounding social media measurement and offers some insight: http://bit.ly/14dUxYu.

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