• Kristin Jones
  • Kristin Jones, CEO Wallop! OnDemand

    Kristin Jones serves as Founder and CEO of Wallop! OnDemand, and she is known throughout the PR community for her dedication to improving PR measurement and analytics. She developed the Wallop! measurement, monitoring and analytics solutions to provide PR leaders with the tools they need to succeed in today's market. Kristin is also the owner and founder of Jones PR (www.jonespr.net), an agency best known for obtaining high-profile media coverage for its clients. Prior to founding Jones PR, Kristin spent several years working with two of the world's largest PR firms – Porter Novelli and Weber Shandwick – and has worked with a number of boutique PR agencies in Silicon Valley. Outside of work Kristin enjoys spending time outdoors with her family, reading, playing board games and exercising. She's a wine enthusiast, is fascinated by paleontology, and she loves a good crime-drama flick.
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Creating universal industry standards for PR measurement

I frequently hear people talking about the lack of universal industry standards for PR measurement.  Would it make it easier to meet the needs of our clients?  I believe to an extent, yes.  We could have a consistent set of terms and expectations for our clients.  But, I also believe the flexibility to measure exactly what a specific client wants and alter that for a different client gives us the freedom to secure meaningful agency and client relationships.  David Geddes recently explored the possibilities and benefits behind industry-wide standards in his blog post, highlighting the ability to learn what works and doesn’t work, the ability to sell firm services and ability to compete based on smart, creative application of the standards.


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