Creating universal industry standards for PR measurement

I frequently hear people talking about the lack of universal industry standards for PR measurement.  Would it make it easier to meet the needs of our clients?  I believe to an extent, yes.  We could have a consistent set of terms and expectations for our clients.  But, I also believe the flexibility to measure exactly what a specific client wants and alter that for a different client gives us the freedom to secure meaningful agency and client relationships.  David Geddes recently explored the possibilities and benefits behind industry-wide standards in his blog post, highlighting the ability to learn what works and doesn’t work, the ability to sell firm services and ability to compete based on smart, creative application of the standards.

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