• Kristin Jones
  • Kristin Jones, CEO Wallop! OnDemand

    Kristin Jones serves as Founder and CEO of Wallop! OnDemand, and she is known throughout the PR community for her dedication to improving PR measurement and analytics. She developed the Wallop! measurement, monitoring and analytics solutions to provide PR leaders with the tools they need to succeed in today's market. Kristin is also the owner and founder of Jones PR (www.jonespr.net), an agency best known for obtaining high-profile media coverage for its clients. Prior to founding Jones PR, Kristin spent several years working with two of the world's largest PR firms – Porter Novelli and Weber Shandwick – and has worked with a number of boutique PR agencies in Silicon Valley. Outside of work Kristin enjoys spending time outdoors with her family, reading, playing board games and exercising. She's a wine enthusiast, is fascinated by paleontology, and she loves a good crime-drama flick.
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How to Get Your Team Excited About Measurement

Let’s be honest, many agencies and PR departments struggle to get staff excited about measurement tasks.  We just released a new Wallop! OnDemand white paper that is sure to help your PR staff see measurement in a new light.  It is called BUILDING A PRO-MEASUREMENT CULTURE:  A BLUEPRINT FOR PR AGENCIES.

Included in this white paper are some great ideas for creating a measurement environment that helps your PR team members feel valued while achieving success and advancing their careers.  It outlines how to increase excitement and motivation for measurement work by:

  • Getting Everyone Involved: Everyone should feel they have a vital stake in measurement.
  • Recognizing and Rewarding the Researchers:

    Show that monitoring PR results and collecting data is vital and valued not trivial.

  • Providing Incentives for Critical Analysis: Implement a rewards program that requires individuals to submit data driven insights.
  • Teaching Techniques for Making Smart PR Recommendations: Get in a routine of applying measurement results to daily PR tasks.
  • Connecting Measurement Expertise to Career Advancement: Coming to the table with spot-on strategy, will earn you a reputation you can be proud of.

I realize that not everyone gets as excited about PR measurement as I do, but if you take time to read this new white paper and incorporate the recommendations… I believe you will get a taste of what is possible.  A pro-measurement culture means better PR results and greater job satisfaction.  I think that is something worth getting excited about!


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