Determining our Social Media Measurement Points

I came across this list of five social PR predictions for 2013 by the team over at Strategic Objectives and it got me thinking about how, as we continue to rely on social media more and more, we still have a lot to learn about social media measurement. It isn’t easy to define ROI, know the value of re-tweets on Twitter or story shares on Facebook. But we do know that the demand and pressure to get the analysis part right is mounting. I have to think that as we strive to learn about social media analysis, it is important to decide what information most clearly shows progress toward our own unique PR and business goals, and use that as our starting point for measurement.

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One Response

  1. Hi Kristin! Thanks so much for sharing our Toronto PR Agency’s Social PR Predictions for 2013! You’re right – we all have a lot to learn about measurement and especially when reporting to clients and proving the true value of social media activities. We appreciate the link!

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