Find Your Perfect PR Match – Making Client-Agency Relationships Last

In the business world it can be difficult to maintain a healthy client-agency relationship.  It is fairly common for people to have had some experience with a partnership that has gone sour.  That is why it is so important to learn what can cause these issues and to take every measure to prevent them in the future.

Many factors can contribute to a strained client-PR agency relationship.  To name a few of the most common:  unmet expectations, miscommunication of goals and lack of measurement of progress.  In order to avoid these common pitfalls it is best to find the perfect match for your business or agency.  Here is the secret: from the very beginning, clients and agencies need to be more selective.  Taking the time upfront to do your research and ask important questions can save both clients and agencies the headache of a mismatched relationship.

Clients are encouraged to check out more than one agency and find out what they offer for services and data measurement.  Communicating their expectations to the agency and asking specific questions is key.

Agencies, however, sometimes think that they can’t afford to be picky.  But not every client is a good match.  Clients that expect over-servicing and are unprofitable can take up a big chunk of the agencies time that can result in over-worked, disgruntled employees.  Clear communication to clients about what they can expect from your agency will also help in establishing boundaries.  Be sure not to over promise what you can’t deliver just to get a new client.

Don’t be afraid to go your separate ways if your PR match is not working for you.  This type of situation can easily happen especially since both parties are trying to appear more attractive during the courtship phase. Being selective and transparent, as well as communicating clear expectations will get you on track to find your perfect PR match.

2 Responses

  1. I can’t agree more with the premise of this article. Learned a long time ago that whether one is seeking employment or a prospective client, the “hiring” process is two-way. We’ve all had that nagging feeling – right at the outset – that the contract will cause more “agita” than it’s worth: I’ve found, even in a terrible economy, that it’s best to follow your gut in those cases. Good article, Kristin. Thanks for sharing.

  2. […] my blog:  Find Your Perfect PR Match: Making Client-Agency Relationships Last for more on the relationship aspect of […]

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