Wallop! special pricing now available to agencies

Today I have some exciting news to share about Wallop! that is particularly relevant to PR agencies. We are rolling out a new flat rate pricing plan for PR agencies. It is a volume based plan and it offers agencies a savings of between 30 and 60 percent off the original price of Wallop! Our goal in doing this is to make it more affordable for PR agencies to leverage measurement in order to win new clients and produce impressive business results for existing clients. 

This year Wallop! has experienced tremendous growth. In the first half of 2011 Wallop! OnDemand’s user base grew from around 200 users to more than 500 users. During that time we received a lot of feedback from clients and potential clients, and we learned that PR agencies tend to desire one flat rate fee to help keep the cost of measurement low. We also repeatedly heard from agencies that in order for measurement to work across the board, it cannot be complicated and it must be affordable. So, we developed a new flat rate pricing plan specifically for agencies – to make it easier for agencies to deliver high quality measurement and analytics standard to all clients, gain valuable insights to drive PR strategy, and show clients meaningful business results that prove PR is moving the needle.

According to a recent survey of more than 250 PR professionals, 72 percent of agency professionals are required to provide clients with a snapshot of company and competitor media coverage on a monthly or quarterly basis. In addition to coverage results, more clients now expect agencies to provide analytics that detail PR’s role in achieving business results. Because of this, a majority of PR professionals now consider PR measurement a necessity rather than a luxury.

If your PR team struggles to find an affordable way to incorporate measurement into PR for clients with varying budgets, then I encourage you to learn about how you can take advantage of Wallop!’s industry leading measurement and analytics solution, along with our new flat rate agency pricing. More information about the new agency pricing and the added savings it offers is available here by request. I’d also love to hear how your team is currently handling measurement for various clients with different budgets – leave a comment or shoot me an email and let me know.

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