PR budgets survey report released

I wanted to take a minute and share that we’ve released a report containing findings from our PR and Measurement survey. The 2011 PR Budget Trends and Expectations report reveals juicy info shared by members of the PR community on topics ranging from budgets, to measurement, to proving PR’s value to executives. You can find more details about the report here, or download your own copy of the report.

Here is a look at some of the survey results you’ll find in the report:

  • According to survey participants, most PR budgets have either remained static (46%) or decreased (42%).
  • The majority of PR professionals (81%) predict budgets will either stay the same, or see only a moderate increase in the near future.
  • A mere 4 percent of all PR professionals surveyed feel executives are willing to adjust their expectations to accept less when budgets are cut.
  • Although 83% of PR professionals believe that measurement is a “must have,” less than 25% of those surveyed said they’re leveraging a sophisticated measurement solution that allows them to produce advanced reports with charts, graphs and other metrics
  • When the executive team asks what they are getting for their PR spend, only half of PR professionals say they can confidently provide well-prepared reports to clearly highlight PR results.

I’ll be taking a closer look at these points in future posts, so stay tuned. Until then, feel free to check out the report and share your impressions of the survey findings.

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