• Kristin Jones
  • Kristin Jones, CEO Wallop! OnDemand

    Kristin Jones serves as Founder and CEO of Wallop! OnDemand, and she is known throughout the PR community for her dedication to improving PR measurement and analytics. She developed the Wallop! measurement, monitoring and analytics solutions to provide PR leaders with the tools they need to succeed in today's market. Kristin is also the owner and founder of Jones PR (www.jonespr.net), an agency best known for obtaining high-profile media coverage for its clients. Prior to founding Jones PR, Kristin spent several years working with two of the world's largest PR firms – Porter Novelli and Weber Shandwick – and has worked with a number of boutique PR agencies in Silicon Valley. Outside of work Kristin enjoys spending time outdoors with her family, reading, playing board games and exercising. She's a wine enthusiast, is fascinated by paleontology, and she loves a good crime-drama flick.
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Learn how to grow your PR budget

If you’ve been reading along on the Measurement Minute blog, you know that the last few posts have been focused on PR budgets – more specifically, on how to grow them. I wanted to share with you that next week (on Wednesday, March 30th) I will be hosting a webinar on this topic on the Measurement Minute webcast channel. The program, titled Using Measurement to Grow PR Budgets, is free and it will provide a closer look at some of the points introduced in recent posts, including:

  • Why you should maximize your existing PR budget prior to asking for additional funding
  • How exhibiting a business-oriented mindset can help boost your budget
  • What you need to do in order to build a bulletproof case for increased PR funding
  • And, finally, how to recover from having your PR budget cut

Here are the webcast details:

What: Using Measurement to Grow PR Budgets webinar

When: Wednesday, March 30, 2011

Time: 10:00 a.m. Pacific Time

Cost: None

I’d love to have you join us for this webinar. During the program I’ll also be answering questions from listeners. I hope you’ll consider listening in and joining our discussion. You can register for the program and see more details about the webcast here.

If you can’t attend the live event, but you’re interested in learning how to convince your clients or executives that PR deserves more funding, the recorded program will be available on-demand following the live webcast.   

As always, thanks for following the Measurement Minute and being an active part of the measurement discussion.


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