Tough questions from clients and executives – don’t sweat them

Have you ever been in a situation where you had to drop what you were doing and search through stacks of coverage, clip books, and old files in a desperate attempt to locate information for a client or executive regarding PR results?  I don’t know about you, but for me, losing hours of precious time in order to try to piece together coverage results for clients is just not an option.

When clients ask questions about the performance of a public relations program, PR teams generally respond in one of two ways: 1) they scramble and use valuable time set aside for campaign work to piece together the information the client is looking for, or 2) they confidently say “no problem, you’ll have it within the hour” and effortlessly deliver the info the client requested. The difference comes from keeping good records, measuring results, and having an organized reporting system in place – one that lets you pull up information in just a click.

We’re presenting a webinar tomorrow on the Measurement Minute webcast channel that addresses how PR pros can better prepare for the tough questions clients and executives ask. The webinar is titled: Stop Scrambling Behind the Scenes – Get the Information You Need in Just One Click. Here are the details:  

Webinar: Stop Scrambling Behind the Scenes – Get the Info You Need in Just One Click

Date: Tuesday, February 15, 2011 10 a.m. PST

During this program we’ll discuss how to ensure you have the information you need at your fingertips, so you can stop sweating when clients make urgent demands and ask tough questions. We will also be taking a look at questions clients are likely to ask the PR team. For example:

  • Is PR getting results?
  • How do our PR results compare to the results of our competitors?
  • How can we improve the program?

I hope you’ll consider joining us. If you’re not available for the live webinar, the program will be available for viewing on-demand immediately following the live presentation. As with all Measurement Minute webinars, this program is free. You can view more details and register for the webinar here.


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