• Kristin Jones
  • Kristin Jones, CEO Wallop! OnDemand

    Kristin Jones serves as Founder and CEO of Wallop! OnDemand, and she is known throughout the PR community for her dedication to improving PR measurement and analytics. She developed the Wallop! measurement, monitoring and analytics solutions to provide PR leaders with the tools they need to succeed in today's market. Kristin is also the owner and founder of Jones PR (www.jonespr.net), an agency best known for obtaining high-profile media coverage for its clients. Prior to founding Jones PR, Kristin spent several years working with two of the world's largest PR firms – Porter Novelli and Weber Shandwick – and has worked with a number of boutique PR agencies in Silicon Valley. Outside of work Kristin enjoys spending time outdoors with her family, reading, playing board games and exercising. She's a wine enthusiast, is fascinated by paleontology, and she loves a good crime-drama flick.
  • Blog Topics

  • Blog Archive

  • Enter your email address to subscribe to this blog and receive notifications of new posts by email.

    Join 232 other followers

  • Advertisements

When it comes to measurement, where do you fit in?

As part of Wallop! OnDemand’s research survey on PR and measurement, we recently asked PR professionals to rate their ability to answer several questions relating to the performance of their PR programs. Some of what we learned was surprising. Here’s an example:

60% of PR professionals can’t answer this question…Are we beating our competitors on the PR front?

Evaluating the performance of your PR program and making side-by-side comparisons with your competitors helps you understand whether your strategy and PR activities are on target and successful. Tracking progress also allows you to validate PR’s business impact and earn respect from clients and executives. However, many PR professionals admit that they don’t have the data and processes in place to answer important performance questions with certainty.

So, where do you fit in? Are you leveraging PR measurement to help you understand and improve your program? Do you know which of your PR activities have delivered the best results? Are you staying competitive or falling behind?

We want to hear from you. There is one week left to take our PR and measurement survey. We’ve already received responses from an overwhelming number of professionals who are passionate about the business of PR, and we’re looking forward to sharing the full results in the coming months.

But, before we conclude our survey we’d appreciate it if you’d take just a few brief moments to share your thoughts. By weighing in, you are helping the PR community drive measurement to evolve into an essential tool that clearly demonstrates the value of PR. To thank you for your time and input, upon your completion of the survey we’ll enter your name into our drawing for a free Apple iPad.

The survey wraps on January 31st, so take the survey now. Then stay tuned for the results that we will be releasing in a series of reports over the next few months.



Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: