We Will. We Will. Rock You . . .

Now that you have that famous song in your mind, I’d like to say…

Thank you for checking out the Measurement Minute blog, which is designed to foster discussions that enable agency and corporate PR professionals to collectively drive measurement practices forward by sharing ideas, learning from peers, and contributing to the measurement dialogue. 

One thing you’ll find here – that you won’t find elsewhere (at least I haven’t seen it) – is practical ideas for APPLYING measurement to PR programs.  Most of the current discussion on measurement is focused on what to measure.  Here, we’ll be talking about what to measure.  But, more importantly, we’ll be talking about how to USE measurement to drive efficiencies into PR programs, increase our credibility with C-suite executives, improve PR programs and drive greater results, and better package the results of our PR programs so we can win more clients, grow budgets and go farther in our careers.

I come from the PR trenches and anyone who knows me, personally, knows I’m laser focused on getting results.   I understand the pressure PR professionals are under to demonstrate how PR results drive business results.  And, I know all too well that when executives ask about the performance of the PR program, they want clear-cut answers and that means success metrics, numbers, graphs, charts and ROI.  They want more, faster and better than the quarter before.  

Prior to founding Wallop! OnDemand, I spent more than 15 years helping countless consumer, B2B and clean technology entrepreneurs bring companies, business models and products to market.  I founded Jones PR (www.jonespr.net), a PR agency best known for getting high-profile media coverage, and that has made a name for itself in new media with award-winning social media and viral marketing campaigns.  I’ve also spent several years working with two of the world’s largest PR firms — Porter Novelli and Weber Shandwick – and have worked with a number of boutique PR agencies in Silicon Valley. 

I’m a fan of PR.  It’s my passion.  And, I believe that until now, PR measurement has simply been too expensive, with annual subscriptions in the five figures. That’s why my partner and I have spent the last five years working to bring an affordable and sophisticated PR measurement solution to market.  I believe measurement should be affordable for every PR program, regardless of budget.

Why? Because how can we do our jobs if we’re not measuring and analyzing our success?  Measurement makes us better PR professionals. 

My hope is that this blog will become a resource for sharing information and best practices about PR measurement.   Here are a couple of free resources to get the conversation started….

  • A free OnDemand PR measurement webinar – How to Demonstrate the Business Value of PR and Gain Credibility with the C-Suite: http://bit.ly/measurementwebinar
  • A free social report by the same name – How to Demonstrate the Business Value of PR and Gain Credibility with the C-Suite: http://bit.ly/socialreports

 P.S. We’re launching on Monday, Nov. 8, 2010. . . We are excited!

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